AHA has a 2025 goal of improving America’s cardiovascular health by 20%. But with 77% of Americans sitting to watch 4+ hours of media per day, we went for small steps in unexpected places.
We also hijacked the internet’s most consumed content to get people moving. With the interactive technology, AKI, we created interstitial ads on Spotify and Pandora that traded our audience’s movement for ad-free music.
